Much of that plastic will come from individual consumers like us. On average, we each interact with more than 140 plastic products - from our shampoo bottles to our coffee cups to our office chairs - every single day.
Plastic is ubiquitous because it is durable, flexible, and relatively cheap to produce. But, as most of us have come to recognize, it comes with hidden costs to society and the environment. Because it is made largely from petroleum, the production of plastic emits a lot of greenhouse gases. And because the material isn’t biodegradable, used plastic clogs landfills, pollutes soil and waterways, and threatens human health (think: microplastics) for centuries to come. In other words, the long term impact of plastic production and consumption is grim. We need to use less, not more, of this material.
Yet increasingly, our built environment - from our homes to our offices to our shopping malls - are made with plastics. The reason is simple: there simply hasn't been another material with the same performance characteristics and competitive price level, to make it a workable alternative. And unfortunately, the recycling of this material is all too low.
But imagine this. What if instead of fabricating these everyday materials from fossil fuels, we could make them from local, renewable resources? What if, instead of making them at all, we could grow them, at a competitive price and a fraction of the environmental footprint? And what if they would biodegrade entirely in nature, even though they were just as durable and flexible as plastic? What if, in other words, our materials could replicate and regenerate nature, rather than exploiting and harming it?
Wouldn’t that be something?
At NoMy, we believe big challenges require big solutions. In the face of products that contribute disproportionately to the planet’s problems, we’re working on a bold idea that will create truly circular and sustainable alternatives.
And we’ll keep working until they’re not alternative anymore.